Vietnam’s furniture market is highly segmented, offering consumers a wide range of choices — from affordable to ultra-luxury. For a new brand like Bentley Designs to leave a lasting impression in the minds of potential customers, a focused and well-defined brand positioning strategy is essential, along with a consistently applied brand identity system.

Based on in-depth research and analysis, Bo Cong Anh Branding Agency proposed three strategic directions for the client — each aligned with the brand’s existing identity, the Vietnamese market, and local consumer behavior, while staying true to the product’s positioning.

Bentley Designs has established a clear brand strategy along with a distinctive and competitive brand identity system, setting it apart from other brands in the same industry.