Concept & Naming

Naming a product, brand, or business must be a strategic decision.

A name should be grounded in its function, objective, or vision — because it is the primary tool that reflects and communicates essential information to customers.

How We Do It

Understanding the expectations and goals for the product, brand, or enterprise.

Researching the market and competitors.

Proposing naming directions.

Suggesting name options.

Verifying intellectual property registration and related brand asset availability.





Services Offered

Brand and Product Naming Strategy

Brand Positioning Strategy

Identity Design

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