The pharmaceutical retail market is fiercely competitive, with major corporations entering the scene and introducing advanced, modern business models that offer customers a better overall experience. In this context, Nhân Hòa Pharmacy was compelled to reassess its position — making timely and strategic transformations to keep pace with market trends, while preserving its brand essence — a unique asset that no other retail pharmacy chain possesses.

Bo Cong Anh Branding Agency leveraged the brand’s local heritage, combined with thorough research on market share, revenue, and product portfolio, to develop strategic directions tailored for the business.

Nhan Hoa Pharmacy has chosen to position itself as a brand deeply rooted in Da Lat — familiar, approachable, and trusted — while fully meeting the needs of its customers.