Place Marketing
Local Branding Strategy
Bo Cong Anh Branding Agency proudly stands among the rare few to successfully craft brand strategies for provinces across Vietnam. This marks a positive shift as localities recognize the urgency of branding to boost competitiveness in core sectors.
How We Do It
Research & Analysis
Brand Audit plus additional steps, with a focus on macro-level studies tied to local planning and socio-economic-political development conditions.
Brand Concept
2 or 3 proposed brand concepts drawn from research insights.
Positioning Selection
The locality selects the most fitting positioning direction.
Finalizing the Positioning Strategy
Includes: brand concept and key brand elements.
Identity Design
Includes: logo, slogan, and brand usage guidelines, with applications across the locality’s diverse sectors.
dụng thương hiệu cho các lĩnh vực nòng cốt khác của địa phương
Services Offered
Brand Positioning / Repositioning Strategy
New Market Entry Strategy
Product Portfolio Planning Strategy
Brand Communication Strategy
Product/Project Communication Strategy
Integrated Marketing Communication Strategy
Local Branding Strategy
