Project Insight

As a renowned luxury distributor in Vietnam, DAFC has carved a niche with its premium positioning, resonating with an elite, high-income audience that cherishes exclusivity.

Yet, after years of growth and an expanding portfolio of brands and target customers, the time has come for a bold repositioning. Staying true to its essence of relevance, creativity, and distinction, Bo Cong Anh Branding Agency delves into insightful analysis to chart a path forward—one that evolves DAFC’s direction while preserving its heritage and spirit.