Logo Design Trends 2024: Outburst of Typography & Symbolism
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Logo design trends are something mythical: almost everyone speaks and writes about them. But have you ever seen them in action? While so many creators are building up their tips on how you should better approach logo design to grab attention, we’ve decided to check up what real businesses do and sum it up as ten major logo trends that will probably work in 2024.
So what’s going on in the industry and what current trends are? As with general design trends, every year, we seek significant logo design trends, trying to help designers and entrepreneurs onboard fresh and distinctive brand’s identity. More or fewer colors, flat style or 3D, dynamic minimalism or maximalism — over and over again, it’s the same choice for everyone. The funniest thing is that even when the choice is made, nobody has a keen understanding of what an engaging modern logo should be like and keeps doing things their way.
In fact, every time there comes a powerful trend — as it happened a few years ago with reserved flower-based logos in Scandinavian style — there are always thousands of studios that overlook it. The same happens in other creative fields (or even outside the design industry), but logo design makes it particularly evident that any trend carries thousands of exceptions.
That’s why I recommend you to focus on something other than popular trends everyone’s about and see for yourself what’s what. To help you with that, we’ve explored hundreds of loud rebrandings of 2022 to make up an honest list of logo trends that most designers stick to. That must be of great help if you don’t know what to start with!
Logo Design Trends 2024: Overview
Over the past years, logo designers have explored the edges of dynamic minimalism. And we’ve already seen so much of it: from indie projects on Behance to grand rebrandings of Citroën, Google, or Sprite. Similar to general graphic design trends, branding intensively adopted reserved typography and matched it with vibrant color schemes.
In 2024, new logo design trends will likely continue the general tendency, and we hope to see the aesthetics mentioned above globally reinvented. It also will be the time of flourishing typographic aesthetics in all possible forms. You’ll be amused to see that logo designers couldn’t withstand harsh minimalism and symbolism — instead, fancy fonts keep flooding the industry. Of course, we have seen lots of such concepts before, but this time, inventive typography is finally featured in real rebrandings of the real brands.
Along with that, you’ll meet some of the well-loved top logo design trends of the past two years: sketches, vintage branding, and some shifts in the preferred color solutions.
List of Logo Design Trends 2024:
Simplified Geometry & Basic Shapes
In 2024, you will hardly surprise anyone if you create logos based on a complex logomark. Such logos are usually hard to remember, and the target audience may find it challenging to build a bond between the company name and its graphic representation. This can be a huge problem for big businesses seeking to reinforce their presence and increase brand awareness. Therefore, there is a tendency for companies to opt for something fundamental and we clearly see it in corporate logo design trends.
Basic geometric shapes are various triangles, circles, squares, dots, and clean lines, which bring logo designs to a simplistic image. In compensation, designers suggest using a vibrant, high-contrast color scheme (sometimes associated with a brand story even better than the logo). Or, on the contrary, switch to black & white and bring this minimalist effect of simple round and square logos to a maximum. Finally, negative space is another great way to adopt simple geometry and sustain visual interest.
The principle “Less is more” isn’t new in graphic design, nor is this a stand-alone logo design trend. For example, in 2021, KIA or Google redesigned their logos (which initially were quite simple and reserved) using simple shapes. In 2022, Citroën introduced a similar redesign. In 2024 followed even more companies, including Fanta (they refused the iconic orange in favor of the white-blue color combination) and Webflow (WF Visual Sans + a simple geometric logo mark).
It’s vital to note that the logo trends of basic geometric shapes doesn’t strictly refer to logo marks. It is about fonts, too — but this happens less frequently and is more associated with the global typography trends and the overall popularity of minimalist types.