Misaki is a lingerie and loungewear brand within the ecosystem of SonKim Mode (SonKim Fashion), positioned as the "younger sibling" of the high-end Vera brand. Misaki focuses on a young, modern customer segment with more accessible prices while still maintaining stringent quality standards.

In its development strategy, changing packaging design plays a key role in helping the brand break through:
- Creating differentiation on the shelves (Visual Impact)
- Supporting product line classification
- Conveying the value of "Comfort"
- Enhancing perceived value