Vibev, a joint venture between Vinamilk and KIDO, was established to disrupt the non-carbonated, healthy, and modern beverage market for Vietnamese consumers.

In the process of developing its brand strategy, Bo Cong Anh positioned Vibev as a pioneer in the non-carbonated beverage segment—with a young, positive spirit, aiming for a balanced lifestyle.

Based on its development vision, Bo Cong Anh developed the identity system and brand messaging emphasizing the values of "NATURE - HEALTH - RESPONSIBILITY", helping Vibev become a reliable brand with a long-term orientation in its market expansion journey in Vietnam.