JOCKEY
Product Packaging Design
In its brand development strategy through packaging design, Jockey (distributed by Son Kim Mode in Vietnam) has taken significant steps to modernize its image and optimize the customer experience at the point of sale.
- Increased brand recognition: Highlighting Jockey's modern, dynamic, and sophisticated American image among competitors.
- Optimized shopping journey: Enabling customers to easily categorize product lines (Basic, Fashion, Active) through a system of colors and intuitive symbols.
