MERINO is a popular ice cream brand loved for its wide variety of formats and flavors. The brand sought approachable, cheerful, and easily recognizable packaging to maintain its strong market presence.

Bo Cong Anh Branding Agency developed the Packaging Designs and Brand Collaterals for MERINO’s stick and tub ice cream ranges. The work focused on conveying freshness, energy, and mass-appeal relevance, contributing to stronger sales performance and increased brand recognition.