AN SPACE

Brand Repositioning & Brand Identity Creation

AN Space is a Community Wellness Ecosystem comprising various service types, where people are healed and find balance between Body – Mind – Spirit. The goal is to establish a healthy and peaceful lifestyle for Vietnamese people. The project aims to build a unified brand strategy to connect and convey the value proposition of its diverse services.

 

The AN Space project was developed based on a Comprehensive Brand Strategy and Identity System , helping to connect multi-disciplinary services into a seamless visual experience – where "peaceful living" is not just a philosophy, but becomes a visual and emotional language.The new identity presents the brand as sophisticated, approachable and trustworthy, paving the way for solid development for this community healthcare ecosystem.