Aristino – a Vietnamese men's fashion brand targeting the image of the modern man: successful, elegant, yet youthful and possessing a free spirit/attitude towards life.

The repositioning journey was built through Brand Strategy, Identity Design, Visual Application, and Integrated Communication Strategy.Every detail – from the logo and colors to the visual language – was defined by Bo Cong Anh to honor sophistication, quality, and standards in men's fashion.

From there, Aristino asserts its position as a leading premium office wear brand, while also becoming an icon for modern masculine style – bold, elegant, and continuously striving forward.