The rebranding and packaging design project for Ba Vi Milk (under International Dairy Products JSC – IDP) marks an important milestone in refreshing a heritage brand with a long-standing history that is currently facing intense competition from modern rivals. In this project, Bo Cong Anh Creative took on the role of the overall “architect,” overseeing everything from strategic planning to visual execution. Bo Cong Anh identified Ba Vi Milk’s greatest challenge as finding a way to preserve its traditional “roots” while at the same time appealing to a younger and more modern customer base.