K&G Vietnam – the owner and operator of Aristino Brand. In collaboration with Bo Cong Anh, takes on the role of a strategic investor, with the ambition to elevate the brand from a men's fashion brand into a symbol of elegant lifestyle for Vietnamese gentlemen. The Aristino repositioning project aims to:
- Multichannel ecosystem: Synchronizing the customer experience from showrooms to e-commerce.
- Expanding internationally: Building a "Made in Vietnam" brand that can compete in major markets such as Singapore, Thailand, and further afield, Europe.