Hong Leong Bank (HLB) is one of the leading financial institutions in Southeast Asia, headquartered in Malaysia. In Vietnam, it was the first 100% foreign-owned bank to be licensed to operate (since 2009), renowned for its combination of a strong financial heritage and modern digital banking thinking. Unlike traditional banks, Hong Leong Bank's KV (Key Visual) often has a modern, minimalist, and lifestyle-oriented feel:
- Positioning as a “lifestyle digital bank.”.
- Visually engaging and delivering messages quickly.
- Create consistency across all touchpoints (omnichannel).
- Call-to-Action.
- Affirming international standards.